Professional Background

• 40+ years in corporate branding and advertising, specialising in psychological profiling, strategic communication, and business structure
• 32 years training independent contractors in domestic cleaning, including the development of CleanWerx Level 1 and Level 2 Cleaning Services • 22 years of leadership in Rotary International, including roles as Club President and Director, contributing to community initiatives across WA
• Cultural liaison experience, working respectfully with Aboriginal communities to ensure appropriate use of traditional symbols and colour palettes in service materials